Our Story
My wife Christie and I started our grill company, Urban Asado, out of our garage in 2014. The concept was simple, Experience Grilling. All of the sights, sounds, and aromas of live fire grilling that captivate you immediately. Turn off thoughts of work, or whatever, and just enjoy the moment with friends and loved ones. The thing was, it never felt natural just describing it. It was all about experiencing it for yourself.
We started doing pop-ups & grilling demonstrations about seven years ago, as a way to support local charities & fundraising efforts. Having just started our business, and enduring two hurricanes in the first ten months, we weren’t able to donate monetarily. Being able to contribute to our community by doing something we are so passionate about felt absolutely amazing. Some of our early pop-ups were in parking lots, others in weeded fields.
It’s very cool for us to look back and know that we met some of the most amazing people in those very humble settings. And each of those experiences paved the way to where we are now
Chef Matthew Brown
In 2017, our first asado collaboration was with Chef Matthew Brown. In true Florida fashion, the springtime asado was met with 20+ mph winds and enough rain to really make things interesting. I expected Matt to give up on the grills and use the kitchen inside. Not even close!
At the end of the Asado, we sat at the bar sharing a few Pisco Sours and carried on about how great a feeling it is to work through all the craziness to deliver something special to the guests. We even started talking about a restaurant. (At the time I chalked that up to the Pisco Sours!)
Well, as fate would have it, here we are!
The Experience
Asado Life is more than a place to eat. We hope to create memorable experiences between friends & family that last long after the meal. We hope to create a sense of community. And, we hope to make our guests happy.
— Nick Carrera
